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Every day, more and more North Americans are choosing to improve the way they look and feel through plastic surgery. Men and women of all ages and from all walks of life are making changes for the better. What kinds of people choose cosmetic surgery? People just like you...

... Carol, retired with an empty nest, wants to look as good as she feels and decides to have a face lift...

Linda, despite following a regular exercise program, is self-conscious in a bathing suit and decides to have liposuction...

Wendy, recently widowed, and Larry, newly divorced, each returning to the single life, are now able to present a fresher image as a result of rejuvenating laser surgery...

Jack, the businessman with the tired-looking eyes, decides to have an eye lift...

Judith, who always relied heavily on makeup to hide facial wrinkles and sun damage, has a rejuvenating full-face laser peel...

Sarah, the teenager, yearns for the confidence that a subtle change to her nose would bring...

These people have all taken charge of their own appearance—because they believe that they are worth it. Today, with increasing public awareness through media exposure and education, most people are becoming knowledgeable about the benefits of cosmetic surgery.

Today's modern techniques using lasers and fiberoptic endoscopes are safer, more effective and longer-lasting than ever before. Results are natural-looking, predictable and beautiful. With increasing affordability and faster and easier recovery, patient satisfaction is very high. More than ninety-five percent of plastic surgery patients are so pleased that they would do it again.

This explains why the popularity of plastic surgery is growing by leaps and bounds. In just the last decade, interest in and acceptance of plastic surgery has more than doubled in the United States and Canada. As the baby boomer generation ages, its philosophy of enjoying life to the fullest through better nutrition, exercise, and a maintained, youthful outlook, makes it only natural to want to continue to look as young as one feels.

In addition, modern medicine has provided us with a longer life-span and a better quality of life. Today's fifty, sixty and seventy year-olds feel younger by at least ten years, compared to their parents or grandparents. Therefore, it is reasonable to seek safe surgical and non-surgical procedures that help create an outward appearance to match this youthful feeling.

This website covers all the popular cosmetic procedures as well as important issues such as The Most Commonly Asked Questions, and How Much Does It Cost?.

Dr. Tarshis and the staff of the Institute of Cosmetic Surgery hope you find this website informative and helpful. Our goal is to help you achieve a more youthful, attractive appearance. Our mission is to exceed your expectations. Let us share our expertise and experience with you.

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Why is Cosmetic Surgery so Popular?